Olena Beley is a Skin Health Coach, Blogger and YouTuber who helps her clients achieve clear and healthy skin using best practices that support the skin in specific and individual contexts. After the clients personal consultation, they receive a multi page document with detailed explanations and instructions for their custom AM and PM skincare routines, order of products and links to them.
Olena was in need of a cohesive and memorable brand. With her unique style and love for playful fonts and colors, my challenge was to create a flexible brand for her to have some fun with, that still maintained professionalism and consistency. The inspiration for her logo comes from the meaning of her name, “shining light”. Light also symbolizes understanding and clarity, which is exactly how she helps her clients. No more guesswork!
Complemented by a color palette that ranges from soft pastels to bright neons, the final look radiates femininity, empowerment and positivity.
Logo Design
Branding
Social Media Templates + Assets
Freelance
Illustrator
Xd
Photoshop
